| Focus groups and online
surveys are two popular ways of conducting
Market Research. While focus groups are a time proven
method of collecting qualitative information, online
surveys have exploded as one of leading methods in conducting
quantitative studies. At GreatOpinions we combine these
methods to form our Qual/Quant Plus methodologies. These
methodologies allow our clients to get the most out
of their research budgets and have quickly become our
most popular service.
GreatOpinions Qual/Quant plus methods allow our clients
to effectively utilize online tools to further enrich
qualitative data collected during focus groups. We
offer three approaches each of which differently enriches
the data collected in a panel. Our methods
include Pre-Group, Post-Group and Multi-Phased Data
Enrichment.
For more information on these services please view
the Associated link on your left, or email
info@greatopinions.com
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