MultiPDE service from GreatOpinions allows you ask the best possible questions in your focus group and dig the deepest into the minds of your panelists. This method allows client to get the most out of there research budget by combining our PreGDE and PostGDE services. By adding two online surveys to your focus group, one pre-group and one post-group, you can both enter the focus group with vital information on your market and continue probing the process after the group has concluded.

GreatOpinions MultiPDE service is typically used when the scope of a focus group subject is very broad. The service narrows the scope prior to the group and let you drill down the most important issues with the follow up survey.

How Does Multi-Phase Data Enrichment Work?
This MultiPhaseGDE Plus service starts with a pre-distributed online questionnaire with general question about the topic to be examined. Respondents are notified in advance about the online question and are given a due date by which to have it completed. The responses are then collected by the GreatOpinions IT department and delivered via email or FTP. The data is available in HTML (web), CSV (MS Excel), or MDB (MS Access) formats. Upon delivery the information is used to decide the group scope and which aspects to examine in the most depth.

Following the focus group, the follow up questionnaire is designed and distributed to the selected panelists. The panelist complete the survey and the results are given to the client.

How do MultiPhaseGDE respondents get compensated?
MultiPhase project participants are compensates in the same manner as PostGDE participants. At conclusion of the focus group respondents are paid 80% of the honorarium (for the pre-group survey and the focus group) and the final 20% is mailed after completion of the post group web questionnaire.