It's simple....we've been doing this a long time! 

As I'm sitting here writing this content (please excuse any typos) I'm realizing my valuable contribution in starting this company although I was only an infant at the time.  You see, my mother (Bette Dyszel) started Bette Dyszel & Associates in the late 70's using my 3 year old sister and myself (only 1 year old at the time) as decoys to recruit respondents for focus groups.  Apparently the gimmick worked and by the mid 80's she gained a reputation as the "go to" qualitative recruiter in the New York Metro Area. 

In the 90's Cindy Chertock was added to the team and together they formed The People Bank Recruiting Service.  Cindy added a broader knowledge of Market Research from a previous position with CSI and Mars Research.  The People Bank served clients with more involved Project Management and Full Service Research needs.

It's now almost 30 years later.  Bette Dyszel & Associates and The People Bank Recruiting Services merged in 2001 to form what is today Great Opinions.  GO offers a full portfolio of market research services and has a staff of 30 employees including Field Managers, Moderators, Interviewers, and Recruiters.  GO has offices in New York City, Long Island (NY), New Jersey, Chicago, and Los Angeles.

Today GO's services include, but are not limited, to those listed on our Services page and to the right hand side of this page.  However, we can typically coordinate studies that have crazy "customize methods" (yes...I'm being sarcastic.  We've have some crazy requests).

As stated on our homepage, GO has coordinated over 50,000 successful research studies both qualitative and quantitative.  We are proud everyday of our history and ability to continue providing our clients with the highest quality research.